Total Scans
1,247
Consumer engagements this month
+12.5%Avg Ocean Trace
84
Across all products
+3.2 pointsWaste Reduction
23%
Compared to industry average
ExcellentRevenue Impact
$45.6k
Additional revenue from transparency
+8.3%Scan Activity Trend
Daily consumer scans over the past 30 days
Sustainability Preferences
Consumer choices by sustainability rating
Top Products
Most scanned products and their average Ocean Traces
| Rank | Product | Scans | Avg Score | Rating |
|---|---|---|---|---|
| #1 | Wild Alaskan Salmon | 342 | 92 | Excellent |
| #2 | Yellowfin Tuna | 289 | 85 | Good |
| #3 | Wild Pacific Halibut | 234 | 94 | Excellent |
| #4 | Farm-Raised Tilapia | 198 | 78 | Good |
| #5 | Atlantic Cod | 184 | 71 | Fair |
Key Insights
Strong sustainability preference
80% of scans are for products rated "Good" or "Excellent" in sustainability
Peak scanning hours
Most consumer engagement occurs between 5-7 PM on weekdays
Premium products trending
Wild-caught products see 45% higher scan rates than farm-raised
Recommendations
- 1
Increase sustainable product inventory
High consumer demand for MSC-certified products
- 2
Promote Ocean Trace in-store
Add QR codes to more product displays
- 3
Optimize pricing for Atlantic Cod
Lower Ocean Trace suggests price adjustment needed